What happens to the details you send us.

Who we are

Event Horizon is made by Maxifai, the business name of Rob J. Ballentine, based in Derby, UK. Rob decides how your details are used: in data-protection terms, he is the controller. Contact him at rob@maxifai.com.

What we collect

• From the form on the home page: your name, company, role, work email, industry, codebase size, and what you tell us you are looking for.
• From the contact page: the same, plus your phone number, country, company website and where you heard about us.
• With each form: which page and form you used, and when.
• If you email us: your email and what you write.

You don't have to give us any of this, but without an email address we can't reply.

What we use it for, and why we may

To reply to you, and to follow up about Event Horizon: a call, a live run, a pilot. We rely on our legitimate interest in answering people who contact us, which is what you would expect when you get in touch. If we agree to work together, we use your details to set that up, as steps you have asked for before an agreement.

We don't put you on a newsletter or a mailing list, and we make no automated decisions about you. Ask us to stop contacting you and we will.

Who else handles it

• HighLevel (GoHighLevel), Dallas, Texas: the contact system we use. The forms send your details straight from your browser to HighLevel, which stores them for us and sends the automatic confirmation email. It acts on our instructions under its data processing agreement. It stores data in the United States, with Google Cloud and Amazon Web Services, and its support staff in India may access it.
• Vercel, also in the United States, which hosts this site. Like any web host, it handles visitors' IP addresses and similar technical details to deliver and protect the site. It handles some of that under its own privacy notice.

Both are certified under the UK Extension to the EU–US Data Privacy Framework, the “UK–US data bridge”. HighLevel's data processing agreement also includes the ICO's addendum to the EU standard contractual clauses.

We don't sell or rent your details, and we share them with nobody else unless the law requires it.

Cookies

This site sets no cookies and runs no analytics or advertising trackers.

How long we keep it

Enquiries: up to two years after we were last in touch, then we delete them. If we work together, we keep what the agreement needs for as long as it needs it.

Your rights

You can ask for a copy of your details, ask us to correct or delete them, ask us to limit how we use them, or object to our using them. Email rob@maxifai.com, and we will reply within a month.

If you are unhappy with how we have handled your details, you can complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint.

Changes

If this notice changes, the date at the top changes with it.